How to improve visibility?
- Create high quality content on your pages, so that users link to you. These links increase your ranking.
- Users are more likely to link to interactive pages compared to text pages. Text content can be copied, but it is much more difficult to copy.
- Make your pages easily linkable. Each page should contain a unique address and title. By reading the URL the content of the page should be obvious. The URL should contain important search words. Note that this page itself is easy to link - you can copy the address, and the address contains the search terms you typed. This makes it easy for users to show their results to others.
- Get links to your page from other pages, especially pages which discuss issues relevant to your offering or services.
- Get external links to your pages where the link text contains your important search words.
- Get external links from important and trustworthy pages.
- Considering taking part in discussion boards, if these boards end up high in your search results. But only, if you have something to give other than advertising.
- Avoid Flash and other multimedia. All content should be also in text, both for search engines and human users.
- Use standard HTML code.